Mike Wilson is a journalist who set up AllMediaScotland with one ambition: to be the go-to place for information, news and insight on the Scottish journalism scene. It's an idea many have attempted (and failed at) across the media landscape. The key is good writing for the web. Mike will share what it takes and get you writing great copy for the web and other medias in a three hour afternoon workshop in Newcastle on Wed 28 July. Find out what makes news, what engages audiences and what buttons to press – and make sure you can get your stories the attention they deserve!

The session will concentrate primarily on online writing, but most of what Mike has to say will be applicable across all media writing and media releases. He will be covering practical subjects such as:

• constructing a compelling opening para
• the architecture of media release (immediate or embargoed?)
• How to do the ‘Who, What, Why, When’ without alienating your readers

Delegates are required to prepare and bring on paper story ideas you want to work up, or to bring stories you’ve already sent out and are prepared to share with the group. It doesn’t matter whether these pieces achieved their aims or not – at least as much can be learned from examples that missed their mark as those which hit it – and all criticism will be constructive!

When: Wednesday 28 July, 2pm – 5pm. 

Where: Studio 25-26, The Kiln, Hoults Yard, Walker Road, Newcastle-Upon-Tyne, NE6 1AB (click here for travel info)

For more about Mike Wilson, please click here.

About the Hoult Sessions

The Hoult Sessions are a regular series of workshops and seminars run by Northern Film & Media covering the diaspora of digital media, based in their studios at Hoults Yard. The Hoult Sessions will cover the nuts and bolts of digital marketing and raising your online profile, to seeing how some of Britain's top designers are transforming the digital to the real world, understanding how digital media startups have dealt with failure to become giants, and learning the pitfalls of mobile and social games development.

The sessions are designed to respond to the needs of the North East digital media and wider creative industries, so if you have an idea for a workshop or know want to better understand a particular area of development, get in touch with Ewan McIntosh - Digital Media Consultant to Northern Film & Media: ewan@northernmedia.org

This workshop is offered free of charge thanks to the support of our funders.

Apologies for any cross posting. If you have already registered please disregard this email: there is no need to register again.